Category pricing guide
Social App Pricing Guide
284 Social apps analyzed, including 93% with IAP signals and 1% paid apps.
284
Apps
99%
Free
93%
IAP
$4.32
Avg paid price
Top apps to compare
#1
Facebook
★★★★★179.5MIAP
#2
Instagram
★★★★☆166.9MIAP
#3
TikTok - Videos, Shop & LIVE
★★★★☆68.4MIAP
#4
Facebook Lite
★★★★★36.1MIAP
#5
Likee - Short Video Community
★★★★☆11.4MIAP
#6
VK: music, video, messenger
★★★☆☆9.3MIAP
#7
Hago- Party, Chat & Games
★★★★☆6.4MIAP
#8
Bigo Live - Live Streaming App
★★★★★6.4MIAP
#9
Tango: Live Stream, Video Chat
★★★★☆4.8MIAP
#10
Reddit
★★★★★4.5MIAP
#11
Tumblr Social Media & Art Blog
★★★★☆3.7MIAP
#12
Threads
★★★★☆2.2MIAP
Paid app benchmarks
| App | Price | Developer | Reviews |
|---|---|---|---|
| imo video calls and chat pro | $4.99 | Baby Penguin | 72 |
| Infinity for Reddit++ | $4.99 | Docile Alligator | — |
| Read Chan (Paid), 4chan Reader | $2.99 | Deezus | 366 |
Data source
App Pricing Lab generates this page from crawled Apple App Store and Google Play data in its D1 database: app details, rankings, paid price fields, IAP snapshots, and detected IAP catalog changes. The page changes as the crawler discovers new apps and refreshes pricing data.