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The IAP Revenue Playbook

Practical, data-backed guides on growing in-app purchase and subscription revenue — plus independent reviews of the monetization tools teams actually use. Researched from RevenueCat, Adapty, Superwall and other primary sources, then reorganized into something you can act on.

Strategy guides

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How to Increase In-App Purchase Revenue: A Complete 2026 Playbook

A practical, data-backed playbook for growing in-app purchase and subscription revenue — paywall placement, pricing, free trials, churn, and experimentation, with real benchmarks.

Abstract dark visualization of a mobile paywall with split-test variants and conversion signals

Mobile App Paywall Optimization: A Practitioner’s 2026 Guide

How to design, place, and test a high-converting mobile paywall — the hard-vs-soft filtering caveat, timing, anchoring, social proof, and real redesign case studies.

Abstract visualization of mobile subscription pricing tiers on a dark navy and purple gradient

Subscription Pricing Strategy for Mobile Apps: The 2026 Playbook

How to price a mobile subscription in 2026 — the weekly-plan shift, category plan mixes, anchoring, price localization, and raising prices safely, with real benchmarks.

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Free Trial & Freemium Conversion: The 2026 Mobile Playbook

A data-backed guide to converting free trials and freemium users into paying subscribers on mobile — opt-out trials, day-zero, trial length, reminders, and feature gating, with real benchmarks.

Tool reviews & comparisons

Abstract layered visualization of a mobile subscription monetization tool stack on a dark dashboard

The Best IAP & Subscription Tools in 2026: An Independent Buyer’s Guide

An independent, no-hype guide to subscription tools — RevenueCat, Adapty, Superwall, Qonversion, Apphud, Purchasely, Nami, AppsFlyer and Monetai — with real pricing, pros and cons.

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RevenueCat Review (2026): Features, Pricing, Pros & Cons

An independent 2026 review of RevenueCat — the market-leading subscription SDK. Honest look at features, the 1%-of-gross pricing, strengths, weaknesses, and alternatives.

Abstract illustration of a no-code paywall builder and subscription growth dashboard in navy and purple

Adapty Review (2026): Features, Pricing, Pros & Cons

An independent 2026 review of Adapty — its purchase SDK, native no-code paywall builder, A/B engine, AI predictions, pricing, and how it stacks up against RevenueCat and Superwall.

Abstract visualization of paywall experimentation and AI-driven pricing on a dark navy and purple dashboard

Superwall Review (2026): Paywalls, Demand Score & Pricing

An independent 2026 review of Superwall — the paywall experimentation specialist. What it does well, the MAR pricing model, Demand Score AI pricing, and who it actually fits.