Apps With the Most In-App Purchases — 2026
Ranked by number of in-app purchase items. Updated daily.
Data last updated: 2026-08-20 · Source: App Pricing Lab daily crawl of public Apple App Store & Google Play data · Methodology
IAP Items by Category
| Category | Apps With IAP | Avg Items/App | Max Items | Total IAP Items |
|---|---|---|---|---|
| Games Board | 13 | 8.8 | 10 | 115 |
| Games Action | 7 | 8.4 | 10 | 59 |
| Magazines & Newspapers | 19 | 8.3 | 10 | 157 |
| Games | 6.8K | 7.7 | 10 | 52.8K |
| Social Networking | 499 | 7.7 | 10 | 3.8K |
| Games Racing | 13 | 7.3 | 10 | 95 |
| Games Adventure | 19 | 7.0 | 10 | 133 |
| Games Word | 44 | 6.7 | 10 | 296 |
| Book | 221 | 6.5 | 10 | 1.4K |
| Games Family | 20 | 6.5 | 10 | 129 |
| Lifestyle | 590 | 6.4 | 10 | 3.8K |
| Graphics & Design | 367 | 6.4 | 10 | 2.3K |
| Games Role Playing | 21 | 6.3 | 10 | 133 |
| Photo And Video | 16 | 6.3 | 10 | 101 |
| Health & Fitness | 948 | 6.3 | 10 | 6.0K |
| Photo & Video | 928 | 6.3 | 10 | 5.8K |
| Games Strategy | 38 | 6.2 | 10 | 237 |
| Education | 1.1K | 5.9 | 10 | 6.4K |
| Entertainment | 793 | 5.8 | 10 | 4.6K |
| Games Trivia | 32 | 5.7 | 10 | 183 |
In-App Purchases: Analysis & Trends
In-app purchases (IAP) have become the dominant monetization strategy in both Apple App Store and Google Play. This ranking shows which apps offer the most in-app purchase options, from subscription tiers to consumable items and premium content packs.
Which app has the most in-app purchases in 2026?
The app with the most in-app purchase options is Yubo: Chat Meet & Make Friends with 10 IAP items in the Social Networking category. Other leaders include Pokémon GO (10 items) and EA SPORTS FC™ Mobile Soccer 26 (10 items).
Which app category has the most in-app purchases?
Games Board leads with an average of 8.8 IAP items per app. Games, social media, and entertainment apps tend to have more in-app purchase options than utility or productivity apps.
Why do some apps have so many in-app purchases?
Apps with large numbers of IAP items often include multiple subscription tiers, bundles of virtual currency at different price points, seasonal or limited-time offers, and cosmetic items. Games in particular may offer hundreds of different purchasable items. Track specific app IAP changes on our IAP Price Tracker.