Apps With the Most In-App Purchases — 2026
Ranked by number of in-app purchase items. Updated daily.
Data last updated: 2026-07-10 · Source: App Pricing Lab daily crawl of public Apple App Store & Google Play data · Methodology
IAP Items by Category
| Category | Apps With IAP | Avg Items/App | Max Items | Total IAP Items |
|---|---|---|---|---|
| Games Board | 8 | 8.6 | 10 | 69 |
| Games Action | 6 | 8.2 | 10 | 49 |
| Social Networking | 349 | 7.9 | 10 | 2.8K |
| Games | 5.2K | 7.8 | 10 | 40.6K |
| Magazines & Newspapers | 14 | 7.6 | 10 | 107 |
| Games Adventure | 16 | 6.9 | 10 | 110 |
| Games Word | 40 | 6.6 | 10 | 265 |
| Games Racing | 13 | 6.6 | 10 | 86 |
| Games Family | 15 | 6.6 | 10 | 99 |
| Book | 165 | 6.5 | 10 | 1.1K |
| Health & Fitness | 639 | 6.5 | 10 | 4.2K |
| Photo & Video | 655 | 6.4 | 10 | 4.2K |
| Graphics & Design | 257 | 6.4 | 10 | 1.6K |
| Lifestyle | 427 | 6.4 | 10 | 2.7K |
| Education | 733 | 6.1 | 10 | 4.5K |
| Games Strategy | 36 | 6.1 | 10 | 219 |
| Entertainment | 573 | 5.9 | 10 | 3.4K |
| Games Role Playing | 18 | 5.8 | 10 | 105 |
| Music | 281 | 5.8 | 10 | 1.6K |
| Photo And Video | 13 | 5.7 | 10 | 74 |
In-App Purchases: Analysis & Trends
In-app purchases (IAP) have become the dominant monetization strategy in both Apple App Store and Google Play. This ranking shows which apps offer the most in-app purchase options, from subscription tiers to consumable items and premium content packs.
Which app has the most in-app purchases in 2026?
The app with the most in-app purchase options is Yubo: Chat Meet & Make Friends with 10 IAP items in the Social Networking category. Other leaders include Pokémon GO (10 items) and EA SPORTS FC™ Mobile Soccer 26 (10 items).
Which app category has the most in-app purchases?
Games Board leads with an average of 8.6 IAP items per app. Games, social media, and entertainment apps tend to have more in-app purchase options than utility or productivity apps.
Why do some apps have so many in-app purchases?
Apps with large numbers of IAP items often include multiple subscription tiers, bundles of virtual currency at different price points, seasonal or limited-time offers, and cosmetic items. Games in particular may offer hundreds of different purchasable items. Track specific app IAP changes on our IAP Price Tracker.