#1
Candy Crush Saga
Candy Crush Saga
🍎KingGames
8 IAP items4.7★3.9M reviews
#2
ChatGPT
ChatGPT
🍎OpenAI OpCo, LLCReference
5 IAP items4.8★6.1M reviews

In-App Purchases: Analysis & Trends

In-app purchases (IAP) have become the dominant monetization strategy in both Apple App Store and Google Play. This ranking shows which apps offer the most in-app purchase options, from subscription tiers to consumable items and premium content packs.

Which app has the most in-app purchases in 2026?

The app with the most in-app purchase options is Candy Crush Saga with 8 IAP items in the Games category.

Which app category has the most in-app purchases?

Category breakdown data is being collected.

Why do some apps have so many in-app purchases?

Apps with large numbers of IAP items often include multiple subscription tiers, bundles of virtual currency at different price points, seasonal or limited-time offers, and cosmetic items. Games in particular may offer hundreds of different purchasable items. Track specific app IAP changes on our IAP Price Tracker.