무료 앱과 유료 앱 비교
카테고리별 무료/유료 앱 패턴과 유료 앱이 여전히 가격 경쟁력을 갖는 영역을 비교합니다.
가격 스냅샷
App Pricing Lab currently tracks 136.1K apps. In this dataset, 122.2K are free, 13.9K are paid, and 18.1K show in-app purchase signals. The highest-value pricing research usually comes from comparing category norms, not from looking at one app in isolation.
Categories where paid apps still matter
| Category | Apps | Paid share | Avg paid price |
|---|---|---|---|
| Games | 18.1K | 4% | $141 |
| Education | 10.5K | 9% | $220 |
| Utilities | 8.5K | 8% | $33.20 |
| Health & Fitness | 7.2K | 5% | $14.30 |
| Business | 7.0K | 3% | $25.66 |
| Lifestyle | 6.7K | 6% | $6.23 |
| Productivity | 6.5K | 9% | $106 |
| Finance | 6.1K | 4% | $5.87 |
| Entertainment | 5.6K | 7% | $72.38 |
| Shopping | 4.4K | 2% | $13.82 |
| Photo & Video | 4.1K | 10% | $145 |
| Music | 4.0K | 15% | $29.76 |
| Food & Drink | 3.8K | 6% | $6.69 |
| Sports | 3.5K | 10% | $6.27 |
| Travel | 3.5K | 7% | $83.54 |
실전 팁
Compare category norms
Use category pages to separate normal premium pricing from unusual outliers.
Check IAP depth
An app with many IAP items may have a very different total cost than its download price suggests.
Watch recent changes
Recent IAP changes can reveal new subscription tiers, discounts, or packaging experiments.
데이터 기준
App Pricing Lab generates this page from crawled Apple App Store and Google Play data in its D1 database: app details, rankings, paid price fields, IAP snapshots, and detected IAP catalog changes. The page changes as the crawler discovers new apps and refreshes pricing data.